Monday, February 06, 2012

Why the Time on a Why do all clock/watch ads show the hands at "10:10"?

It’s been told by several people that clocks' hands in advertisements are set at 10:10 because this was the time of day when Abraham Lincoln was shot, or the time when he died, but, Lincoln was shot at 10:15 PM, and died the next morning at 7:22. Exactly the same myth is sometimes reported With John F. Kennedy or Martin Luther King as the person being memorialized in the clock ads.


Timex says the hands on a clock are placed at ten-ten because it's a creative standard industry.
Timex says the hands on timepieces are placed at ten-ten so the Company logo on the face will be framed and not blocked by the hands. Timex says the industry standard used to be eight-twenty but that looked too much like a frown and created an unhappy look. Timex says in its ads, the clock hands are placed at ten-nine and Thirty six seconds, exactly."

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